Find the perfect fit
Your content strategy starts with an understanding of your ideal customer
… or learn about positioning »
Understand your target market
Document your target market and drill down to the individual industries which fit perfectly with your product or service
Hone in for a detailed view
Learn what types of organizations are best-suited to buy from you with clear guidance on the traits that guarantee a match made in heaven
Visualize your ideal buyer
Improve your understanding of how to serve your ideal buyer by describing them in a research-driven persona document
Learn your buyer's intent
Get into your buyer’s shoes and figure out what they’re thinking with empathy maps that shine light on their psychology and pain points
Don't rely on just intuition
Document and visualize your customer for leads that convert into business
… or learn about positioning »