One of the “issues” I hear mentioned the most by potential customers is that content marketing and SEO both take time to drive results.
In some cases, that’s absolutely true:
- If you’re just starting out with your website, it’ll take a while;
- When you have an old domain name but no backlinks, it’ll take a while;
- And if you didn’t get your site indexed on Google, it’ll definitely take a while.
These are some of the most common problems I see when I get started working with people in the field. It’s easy to neglect the technical bits.
Yet they are the foundation of content marketing.
You may well have the best content available on the web on a specific topic but if Google doesn’t “see” it, you’re essentially shouting into a void.
So, when you think about time as a drawback of content, you should ask yourself whether you’ve spent enough of it building a reputation.
If you’re interested in learning more about why content marketing truly matters to your business, check out this article I wrote a while back.