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- Create Date December 27, 2020
- Last Updated February 13, 2021
Ideal Customer Profile
Ever wondered who'd be most interested in your product or service? If you haven't, you definitely should.
Creating an Ideal Customer Profile is standard in marketing:
- It gives you clarity as to who you're targeting
- You're more likely to sell faster when you're prepared
- And it allows you to craft a more delightful experience for clients
But what is an ICP in practice?
It's a strategic document used for internal purposes.
(i.e. don't publish it on your website!)
Making one is easy with our free template.
Simply follow the directions and you're good to go!