Buyer Persona Template

The buyer persona is the first step to achieving success with your marketing strategy. This buyer persona template will help you understand the most important parts of this document: picture, title, demographics, description, favorite channels, and so on. You will also find an empathy map on the back of the template explaining how your buyer persona sees things from their perspective and how they feel about the world around them. To personalize the template to your needs, make sure to use Facebook Audience Insights (it's a free tool!) to gather a deeper understanding of your audience and plug the data into the appropriate sections. Then, simply style the template according to your style guide and you're good to go!

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