Content Marketing: Scale Your B2B Firm is a new podcast hosted by Koala Rank founder Arrigo Lupori to help you get the most out of your content efforts.
Offered in a weekly, 15-minute format, the podcast cuts on all the BS to get to the core of why content marketing is so relevant—especially in B2B:
- Content strategy
- Marketing automation
- Content management
- Distribution techniques
- Analytics and reporting
- Return on investment
… and so much more.
The podcast will focus primarily on the more technical aspects of content marketing rather than the writing, designing, and overall creation processes.
This is a conscious decision mainly due to the already-existing podcasts from the likes of Coschedule, Animalz, and other content marketing powerhouses.
Instead, Content Marketing: Scale Your B2B Firm will focus on practical insights that can provide you with sustainable growth for the long-term.
Listen to an introduction from Arrigo in this first episode as he goes through some of the topics that will come up in the next few weeks.
Originally published Nov 5 2020