Here Are 3 Content Strategy Deliverables That Actually Matter
11 MIN READ
What is a content strategy?
Why preparing and maintaining a strategy matters
» It enables your team members to collaborate more easily
» It provides you with a data-driven process you can follow
» It saves you precious amounts of time and money
» It helps people find your content
How the strategy fits into content marketing
The 3 deliverables you should always get with a content strategy
1. The buyer persona
2. The writing guidelines
3. The editorial calendar
How the three deliverables work together
From idea to finished content piece
Step 1: Keyword Research
Step 2: Validation & Ideation
Step 3: Content Writing
Asking for the right deliverables matters
Originally published Aug 12, 2020
Frequently Asked Questions
Preparing a content strategy helps you connect the dots between business growth and content production. It’s a way to prioritize content production so that it maximizes profit rather than traffic to your site.
A content strategy is usually made up of both fixed assets and “live” documents. Most of the time will be spent in your calendar, looking at the upcoming pieces of content and how they relate to your goals.
There are three core deliverables to any content strategy: 1) the buyer persona; 2) the writing guidelines, and; 3) the editorial calendar. All three are essential to driving business performance through your content.
Before you even start creating any content for your website or blog, you first need to identify your ideal customer and decide what you want to offer them. This is the first step to starting your content strategy.